Based on the holdings of roughly 146,000 photographs in the archive of Studio Ballo, the exhibition ‘Zoom’ presents a new view of Italian design and its history.
It focuses not only on the legendary design classics that were created during this period, but also examines the intense dialogue between objects, media and marketing that first facilitated the worldwide dissemination of these designs.
Over 300 photographs, numerous original publications, film clips from Italian motion pictures and a documentary survey of the most important exhibitions on this topic sketch a fascinating panorama of this grand epoch in the history of Italian design.
The core of the exhibition comprises photographs by the Ballos as well as a selection of approximately 75 objects from the collection of the Vitra Design Museum, including spectacular artefacts like Archizoom’s seating landscape ‘Safari’ from 1968, and classics such as Mario Bellini’s stereo system ‘Totem’ from the year 1970.
VITRA DESIGN MUSEUM.
26 March - 3 October 2011 Vitra Design Museum, Weil am Rhein, Germany.
