The most valuable tech company on Earth has a new boss, and it’s Tim Cook, an intensely private and soft-spoken man who is taking over the role of CEO from one of the most iconic personalities on the planet. But who is Tim Cook?
What’s he like? What’s he done to deserve the job? And can Apple really succeed without Steve Jobs at the helm?
To the latter question, the answer is a resounding yes.
In fact, Tim Cook has arguably been running Apple’s day-to-day operations for years.
He has been more integral than anyone else in the company short of Steve himself in turning Apple around from a dying and moribund PC maker into the unstoppable juggernaut the company is today. Here’s what you need to know.
