Yvon Chouinard è il fondatore del brand Patagonia.
L'azienda è leader nel suo mercato (outdoor per alpinismo e altri sport) ma soprattutto il punto di riferimento per la Corporate Responsability a livello globale.
QUI la recensione de IlSole24Ore del libro.
Dal sito Patagonia:
Part memoir, part manifesto -- legendary climber, businessman and
environmentalist Yvon Chouinard, founder and owner of Patagonia, Inc.
describes his life and his start in business as an itinerant climber
selling pitons from the back of his car. Let My People Go Surfing: The
Education of a Reluctant Businessman offers a look at the guiding
principles that Chouinard used to build Patagonia into a global business
-- a business that has an environmental mission and is a fun place to
work.
environmentalist Yvon Chouinard, founder and owner of Patagonia, Inc.
describes his life and his start in business as an itinerant climber
selling pitons from the back of his car. Let My People Go Surfing: The
Education of a Reluctant Businessman offers a look at the guiding
principles that Chouinard used to build Patagonia into a global business
-- a business that has an environmental mission and is a fun place to
work.
